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About Us

At The Benefits Store, we are a leading Health Care Insurance Brokerage and Third Party Administrator (TPA) with a rich history of serving members of California Local Real Estate Associations since 1984. Our mission is to provide exclusive, tailor-made health insurance solutions, which encompass Medical, Dental, Vision and Life coverages along with Legal Shield and ID Shield protections.

As a trusted TPA, we are also licensed to handle premium billing, payment processing, and efficient remittance services for these essential products. Our commitment to excellence and our deep industry expertise have made us the go-to source for Real Estate Professionals seeking comprehensive health insurance solutions in California. Discover the benefits of choosing The Benefits Store today!

A message from our President

Roger Smith, President


Who We Are​

At The Benefits Store, we wear two hats with pride: Health Care Insurance Broker and Third Party Administrator (TPA). Our services encompass an array of health insurance programs and related coverages, including Dental, Vision, Life, Disability, Medicare along with Legal Shield and ID Shield protections and more.  Also holding a valuable TPA license that allows us to provide Third Party Administration services to California Associations and their membership.   

Realtor® Association Platform​

Our journey has been intertwined with California's 100+ Local Realtor® Associations. For almost four decades, we've diligently served their members, offering benefits that enhance their lives.  

Of Special Interest: The Benefits Store extends its comprehensive portfolio to both Association Realtors@ and Affiliate Members.  


Our plans include group programs such as Kaiser (20+ plan options) and Anthem Blue Cross (60+ plan options) along with an extensive selection of employer group and individual plans, all with 'Guaranteed Issue'. This means that we welcome subscribers without regard to their past or current health history. 

Benefits Store and California’s Health Exchange – Covered California (Covered CA)​

Our team has Brokers who've successfully navigated the rigorous Covered CA licensing requirements, making them Certified to guide consumers through California's Health Exchange enrollment process. This journey can be complex for individuals attempting it alone. With no price-saving benefits for clients enrolling independently, it's typically advisable to seek assistance from a Benefits Store Broker.​

Customer Service and Support Systems​

At The Benefits Store, providing top-notch customer experiences is a core part of our mission. Our office staff is always at your service, offering answers to billing inquiries, helping with account balances, guiding you through the plan renewal process, and addressing various administrative matters. Our Brokers are equally committed to delivering exceptional customer experiences, whether explaining plan benefits, discussing options and premiums, or assisting with applications and claims issues.​

Monthly E-Newsletter​

We diligently research content from reputable third-party sources including Science Daily, Popular Science, WebMD, Psychology Today and more, focusing on how various health care topics directly affect our clients. These articles are sent directly to the Associations and our clients. Our E-Newsletter can be easily shared, providing valuable content for Association websites and electronic communications to Association Members.​

Client Communications​

The health insurance landscape is ever-evolving, marked by constant change. To keep our clients and Association members well-informed, we email regular updates and use social media channels of Facebook, Linked In and (X) to provide timely updates on the most significant developments in the health care marketplace and to communicate topics of interest that can directly impact health and health care coverage.​

–Roger Smith, President 

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